CPC Calculator
Calculate Cost Per Click (CPC), CTR, CPM, and other key advertising metrics. Plan your ad budget and analyze campaign performance for Google Ads, Facebook, and more.
CPC Formula: Total Ad Spend ÷ Total Clicks
Average CPC: Google Search $2.69 | Google Display $0.63 | Facebook $0.97 | LinkedIn $5.26
💰 Calculate CPC
Formula: CPC = Total Ad Spend ÷ Total Clicks
Example: $500 ÷ 250 clicks = $2.00 per click
📊 Results
Cost Per Click (CPC)
$2.00
📊 How does your CPC compare?
Around average - Good performance
Quick Benchmarks
🔍 Google Search Avg: $2.69
🖼️ Google Display Avg: $0.63
📘 Facebook Avg: $0.97
📊 Average CPC by Platform (2025)
| Platform | Avg. CPC | Avg. CTR | Best For |
|---|---|---|---|
| 🔍Google Search | $2.69 | 3.17% | High-intent traffic |
| 🖼️Google Display | $0.63 | 0.46% | Brand awareness |
| 📘Facebook Ads | $0.97 | 0.90% | B2C targeting |
| 📷Instagram Ads | $1.20 | 0.58% | Visual products |
| 💼LinkedIn Ads | $5.26 | 0.39% | B2B leads |
| 📦Amazon Ads | $0.89 | 0.36% | Product sales |
💼 Average CPC by Industry (Google Ads)
| Industry | Avg. CPC | Avg. CTR |
|---|---|---|
| Legal Services | $6.75 | 4.41% |
| Finance & Insurance | $3.77 | 5.07% |
| Home Services | $2.94 | 4.80% |
| Health & Medical | $2.62 | 3.27% |
| Travel & Hospitality | $1.53 | 4.68% |
| E-commerce | $1.16 | 2.69% |
| Technology | $3.80 | 2.38% |
| Education | $2.40 | 3.78% |
| Real Estate | $2.37 | 3.71% |
| B2B Services | $3.33 | 2.41% |
💰 Understanding CPC (Cost Per Click)
CPC (Cost Per Click) is a digital advertising metric that measures how much you pay each time someone clicks on your ad. It's one of the most important metrics for PPC (Pay-Per-Click) advertising campaigns on platforms like Google Ads, Facebook, and Amazon.
Key Advertising Metrics
CPC (Cost Per Click): Total Ad Spend ÷ Total Clicks. Measures cost efficiency of driving traffic.
CTR (Click-Through Rate): (Clicks ÷ Impressions) × 100. Measures ad relevance and appeal.
CPM (Cost Per Mille): (Ad Spend ÷ Impressions) × 1000. Cost per thousand impressions.
CPA (Cost Per Acquisition): Ad Spend ÷ Conversions. Cost to acquire a customer.
How to Lower Your CPC
- Improve Quality Score with relevant ads and landing pages
- Use long-tail keywords with less competition
- Add negative keywords to avoid irrelevant clicks
- Improve CTR with compelling ad copy
- Test different bidding strategies
- Target specific audiences for better relevance
📐 Quick Formulas
CPC = Spend ÷ Clicks
CTR = (Clicks ÷ Impr.) × 100
CPM = (Spend ÷ Impr.) × 1000
CPA = Spend ÷ Conversions
ROAS = Revenue ÷ Spend
💡 Quick Tips
✓ Higher CTR = Lower CPC
✓ Quality Score impacts costs
✓ Long-tail keywords cost less
✓ Test ads to find winners
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Frequently Asked Questions
CPC (Cost Per Click) is calculated by dividing the total cost of your advertising campaign by the total number of clicks received. The formula is: CPC = Total Ad Spend ÷ Total Clicks. For example, if you spend $500 on a campaign and receive 250 clicks, your CPC would be $500 ÷ 250 = $2.00 per click.
A 'good' CPC varies significantly by industry and platform. For Google Search ads, the average CPC is $2.69, while Display ads average $0.63. In highly competitive industries like legal services, CPCs can exceed $6.75. A good CPC is one that delivers profitable returns—compare your CPC against your conversion rate and customer lifetime value to determine if it's sustainable for your business.
Average CPC varies by platform: Google Search ($2.69), Google Display ($0.63), Facebook ($0.97), Instagram ($1.20), LinkedIn ($5.26), and Amazon ($0.89). Industry also matters—legal services average $6.75 per click, while e-commerce averages $1.16. These are benchmarks; your actual CPC will depend on competition, targeting, and ad quality.
CPC (Cost Per Click) means you pay each time someone clicks your ad—best for driving traffic and conversions. CPM (Cost Per Mille/Thousand) means you pay for every 1,000 impressions regardless of clicks—best for brand awareness. You can convert between them: CPC = (CPM ÷ 1000) ÷ (CTR ÷ 100). Choose CPC for performance goals and CPM for reach goals.
To lower CPC: 1) Improve Quality Score by creating relevant ad copy and landing pages, 2) Use long-tail keywords with less competition, 3) Add negative keywords to avoid irrelevant clicks, 4) Improve CTR with compelling ads (higher CTR = lower CPC), 5) Target specific audiences rather than broad ones, 6) Test different bidding strategies like Target CPA or Maximize Conversions.
CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it: CTR = (Clicks ÷ Impressions) × 100. CTR matters because Google rewards ads with high CTR by giving them higher Quality Scores, which leads to lower CPCs and better ad positions. The average CTR for Google Search is 3.17%. Improving CTR is one of the best ways to reduce your CPC.
💰 Disclaimer: This calculator provides estimates based on industry benchmarks. Actual CPC, CTR, and other metrics vary by industry, competition, targeting, ad quality, and platform algorithms. Benchmark data sourced from industry reports and may not reflect current market conditions.